New Movie "The Messengers" includes ringing only teens can hear

To promote the upcoming supernatural thriller "The Messengers," Sony Pictures has included in its dossier of digital-marketing tools a ringtone only young consumers can hear, according to The Hollywood Reporter.

"The ultrasonic ringtone -- ringtones that are audible to teenagers but not adults -- are a featured aspect of the film's promotional campaign, which is geared toward a teen audience.

The ringtone itself, which can be purchased for $2.49 at sony.com/TheMessengers, was created specifically for the film.

Adult-proof ringtones first got attention in the form of "Teen Buzz or Mosquitotone" a popular ring tone adapted from a sonar-based security system used in Europe, Compound Security Systems Ltd, to keep teenagers from loitering at retail outlets."

emily | 9:31 AM | Marketing |
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