December 26, 2006
Ringback Tone Market Challenges (Part I)
After a tremendous success in Asian markets, Ringback Tones are starting to have wide availability in other regions of the world, such as Europe and North America. The ringback tones market is also driven by the disposable incomes rising in China, India and Indonesia. Overall, today, most operators already have a ringback tones service and main mobile industry’s analysts are forecasting that ringback tones global demand will continue to increase in the coming 5 years. [via Xellular Identity]
... "Taking a look at the ringback tones users, there is relatively low consumer awareness to the ringback tones service, partly because there is no ringback tone generic brand. Many subscribers forget to re-purchase content and need to be constantly reminded about their ringback tones since they never hear it. ... Unlike the ringtones market, content providers are not “incentivised” to push ringback tones."
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