December 15, 2006
Memorable Music Makes Us Want To Pick Up The Phone
If a piece of music reminds you of a place and time and makes you want to connect with someone, you're not alone. In a recent international survey conducted by Nokia, there is a distinct relationship between people and the music they hear. Cellular News reports.
"Throughout history, it has been believed that music evokes emotions, feelings and memories," said Jo Harlow, Senior Vice President, Marketing, Mobile Phones, Nokia.
"The survey results formed the foundation for Nokia's "Music Gets You Talking" advertising campaign. ... The survey showed that globally, people were most likely to call a friend if they heard a song that brought back memories. "
emily | 9:38 AM |
Music Phones
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