Mastertones ring up profits

According to USAToday, the music industry is gleefully embracing the ringtone revolution, now powering into its second phase as mastertones replace polyphonique ringtones.

"This week, Nielsen RingScan unveils its mastertone sales data, and Billboard publishes its inaugural mastertone chart, a clear indication of the song snippet's stature.

...With Informa Telecoms and Media projecting a $6.8 billion mastertone business by 2010, labels are salivating over profit and promotional opportunities.

In recognition of the mastertone's commercial and cultural clout, the Recording Industry Association of America, which has certified album sales for 47 years, recently introduced Master Ringtone Sales Awards by inaugurating 128 gold and platinum artists."

emily | 9:11 AM | Real Music |
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