November 14, 2006
Nokia signs up Bowie in war on the iPod
Nokia is to take on Apple and Microsoft in an online music download war, reports UK's ThisIsMoney.
"The Finnish mobile phone company has signed up David Bowie to promote its new service, musicrecommenders.com, which is to be launched tomorrow.
It hopes to challenge Apple's dominance of the online market by making it easy for people to download music to their phone.
Nokia has also signed up 40 key record stores around the world to recommend music.
Each song from Nokia's site, which will include rare and difficult-to-find tracks, will cost 10p more than songs from Apple. However, the company hopes the calibre-of the record stores and David Bowie will persuade consumers to pay more.
...Experts say Nokia, despite having sold more than 80 million mobile phones with music-playing capacity, could struggle against Apple and its iPod. The company has more than 80% of the UK download market."
Previously: - Nokia launches international community: the music recommenders
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