November 11, 2006

New Album launches with Voice Messages to 15,000 Fans

DB_LTA_Thumb.jpg Almost 15,000 Dierks Bentley fans received phone calls from the platinum selling country music singer on the street date of his new album release, Long Trip Alone. Top40Charts reports.

" The “Win a Phone Call From Dierks” promotion included a two-step approach: a recorded voice message from Dierks went out to all of his mobile messaging opt-ins on the same day that Dierks made a live call to the winner. More than 4,000 fans registered for the contest, in addition to thousands of fans that already opted-in to receive information from Dierks via their handheld devices.

The pre-recorded calls resulted in 99.9 percent positive market response and a flurry of new fan club subscriptions on www.dierks.com."

emily | 8:38 AM | Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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