October 16, 2006
Warner Music sees Asia as driving force behind mobile music growth
Asia is now the driving force behind demand for mobile music services, which would make up for telecom firms' lost revenue from their voice-only services, US recording label Warner Music Group said, reports Forbes.
" South Korea and Japan dominate the mobile music market and Asia Pacific holds the largest market for services to download music onto cellular phones, with sales worth 3.2 bln usd in 2005.
Consumers there spend more than twice as much on mobile music as they do on physical products,' he said in a speech at a telecommunications conference here.
The US recording label has invested millions of dollars on popular Asian artists to tap the growing popularity of music downloads in the region.
'The future of music definitely does not rest on simply exporting Western superstars... on the consumption side, Asia Pacific already constitutes a healthy 20 pct of the global recorded music market and is the largest mobile music region in the world.
'At Warner, we consider Asia to be the world's incubator not just for technology but for how people use technology.'
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