Hallmark Sound cards - to keep pace with e-cards and SMS

This is wild. According to The Washington Post, in order to keep pace with e-cards and text-messaging, Hallmark Cards launched earlier this year a new line called Sound Cards, which uses original songs from original artists. ... Many of the songs included in the collection required three separate licensing agreements – one for the artist, one for the song and one for the record label.

"The Christmas will bring waves of seasonal cards, and while some cards tied to movies and TV - including "Star Wars" and "Law & Order" - are already available, a new wave will hit the stands in January.

... Hallmark's chief rival, Cleveland-based American Greetings Corp., is designing cards that include everything from sound and movement to lighting effects."

emily | 5:46 PM | News, Buzz |
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