September 28, 2006
McDonald's Franchisees Try Out In-Store Music
Customers of the McDonald's franchised by John and Karen O'Keefe can use their mobile phones to search, select and activate music and video shorts, including music videos and movie previews, using text messages, mobile internet or WiFi sites. Adage reports via Unwired.cc
"Video or tabletop information explain how to use the system, which is free to customers but text-message rates apply.
The store's m-Venue system, developed by Chicago-based Akoo International, also allows customers to download ringtones, wallpaper, trivia games, video games, sports videos and consumer polls. The content is licensed by companies including Sony BMG Music Entertainment and Universal Music Group.
McDonald's is the first customer to activate the m-Venue system, a company spokesman said.
... The O'Keefe's new system went live Sept. 1 and since then have they seen their 14-day same-store sales comparisons jump 17%."
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