Rapper tells music bosses to wake up to mobile threat

Chuck D, the fiery frontman of the hip hop pioneers Public Enemy, has called on the global music industry to reappraise its gold-rush mentality towards mobile content, reports The Belfast Telegraph.

"... The rapper, an early disciple of distributing music over the internet, said the mobile phone was akin to "a human remote control", making it a powerful tool for distributing music globally.

Yet he called on major record labels to rethink mobile content strategies. "The problem with corporations is that they come into any business with a gold-rush mentality of making a killing. They're going big, big, big, big on something so little - that doesn't make sense," he said.

emily | 3:19 PM | News, Buzz |
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