September 15, 2006
Skateboarder ringtones: Tony Hawk's Mobile Dissent
Skateboarder Tony Hawk, along with teammates, captured the audience's attention as he flew through air over a ramp at the back of the Los Angeles Convention Center's exhibit hall to promote his Tony Hawk's Mobile Dissent mobile phone product line, which includes ringtones and pictures. The Mercury News reports.
"The line was one of the mobile industry's many efforts aimed at younger users on display here at the CTIA-The Wireless Association conference.
From E! Networks launching a gossip site designed for mobile screens to Mindmatics selling "Snakes on a Plane'' video games for Boost Mobile, the mobile industry is increasingly focused on winning over teens and preteens.
... While executives say ringtones are still the most popular purchases, videos, games and music are quickly gaining in popularity. The competition is heating up to hook kids early and keep them as loyal consumers while they grow, executives said."
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2006/09/013560.htm