September 14, 2006
Gangsta Ringtones and street-authentic digital content
Atlanta-based ringtone company, Hi-Fli Tones, has launched its new, state-of-the-art website (www.hi-flitones.com) and begins a campaign to take on the $700M ringtone download industry. Artists being featured include Young Jeezy, Shawty-Lo, BHI, Slick Pulla and Yola the Great.
But, it’s not so much what they’re doing but how they are doing it. Hi-Fli Tones has opted to fill its content catalog with A-Town favorites like Shawty-Lo, BHI, and Yola the Great, instead of the more mainstream music found on the Billboard Charts.
Why? President and Managing Partner of Hi-Fli Tones, Tim Maxman, explains "In many explosive urban markets like Atlanta, Miami, and Houston, the evening radio countdown doesn’t play the Billboard Top 40.
Instead, it’s full of local celebrities who make music specific to that region. That regional music is essentially overlooked by more popular sites like Jamster so we decided to fill the void. In the process, we give consumers an alternative and we create a revenue stream for local artists."
... Hi-Fli Tones is all about delivering street-authentic digital content to the masses. Founded by Bernardo Hicks and Tim Maxman, the company's aim is to offer an array of exclusive gangsta ringtones, songs, wallpaper, videos and more from a roster of current and rising stars from today’s underground urban movement. Press Release
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