September 14, 2006

MTV, Universal teaming up for mobile videos

Elton John is coming to a cell phone near you, thanks to a new deal from MTV, reports the New York Daily News.

"The network said it will create videos for mobile phones with Universal Music Group artists to find new outlets for music, videos and ringtones.

MTV said it would distribute the music and videos of Universal artists through relationships with more than 70 mobile carriers in the U.S. and abroad. "

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