Mobistar launches interactive bluetooth campaign with Aguilera ringtones

Mobistar, one of Belgium's three mobile telecommunications operators, in cooperation with Sony Ericsson, is launching a new interactive Bluetooth campaign. [via Slashphone]

"All Bluetooth users can benefit from a unique one-week offer allowing them to receive free of charge a Christina Aguilera ringtone if they are within 30 metres of an Abribus.

... The Abribus–equipped with a Bluetooth data server–can detect a Bluetooth-activated handset within a range of 30 metres. The consumer then receives a message asking whether he would like to receive a ringtone. If he accepts, the consumer receives from Mobistar, free of charge, the Christina Aguilera True Tone. All one needs is a True Tone compatible mobile phone with Bluetooth technology."

emily | 12:34 PM | Marketing |
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