September 12, 2006
Women and Rap Rule Ringtone Market
Market research firm NPD Group finds that rap and hip-hop dominate mobile phone ringtone sales, and that, in July anyway, women and girls downloaded the most. [via Digital Trends]
"What exactly appeals to consumers as ringtones? According to market research firm The NPD Group rap and hip-hop ringtones account for 23 percent of ringtone downloads among more than 75,000 survy respondents. Next up: rock (17 percent), R&B (11 percent) and pop (11 percent), and alternative (8 percent).
... When asked for their reasons for buying a particular ringtone, music preferences rule: 89 percent of ringtone buyers said they downloaded a ringtone because they liked a particular song, and 62 percent cited they liked the artist. Only 24 percent said price was a factor in their purchase, and only 7 percent said they bought a ringtone because of a recommendation from a friend or family member".
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