News Corp.Pushes Into Ringtone Sales With Jamba Stake

News Corp. is set to announce today the $187.5 million purchase of 51% of VeriSign Inc.'s ringtone-sales unit, Jamba, in a push to expand its mobile-content sales, reports the WSJ.

News Corp. will merge Jamba with its Mobizzo unit, which sells short video clips called "mobisodes" from Fox TV shows such as "24," as well as other mobile content.

... The combined company will sell content from a variety of sources. Among its first offerings will be ringtones, wallpaper and short clips from the popular Fox animated series "The Simpsons," available for a yet-to-be determined monthly subscription fee next year. In addition, Jamba will sell content through News Corp.'s popular Web site MySpace.com.

emily | 7:52 AM | News, Buzz |
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