September 11, 2006

EMI, T-Mobile Launch Ad-Funded Mobile Music Trial

EMI Group says it is working with Deutsche Telekom unit T-Mobile, and Rhythm NewMedia on an advertising-supported mobile music video service, reports Cellular News.

"UK mobile-phone users willl be able watch entertainment, news and music clips from their mobiles.

EMI said in a statement Monday that advertisements would be "specifically targeted" for the artist being selected by the consumer. EMI's largest artists include Coldplay, Gorillaz and Robbie Williams.

Advertising-supported mobile content is one of a range of business models being trialed as a way of paying for online content. "

emily | 3:59 PM | Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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