September 10, 2006
Apple seeks big bite of Japan's download music market
Apple dominates the market for music downloads in the United States, but its iTunes online music store has about a 5 percent share in Japan, reports Reuters India, "where most fans download songs onto mobile phones and many people prefer not to buy music online with credit cards.
iTunes faces a dramatically different situation in Japan compared to other markets," said Gerhard Fasol, president of Eurotechnology K.K., a consultant firm in Tokyo. "iTunes is a very strong player in the market for downloads to PCs, Macs and iPods, but that makes up a small portion of the online music downloads (in Japan)."
So Apple is pursuing new innovative ways to expand iTunes in Japan by trying to entice consumers to abandon mobile phone downloads for online downloads instead- like offering free downloads at concerts."
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