Portable content not connecting with consumers

Despite all the dramatic advancements that the mobile entertainment industry has made, there is a still one important ingredient it has not obtained: customers. The Scotsman reports. Picture left from Red Bee.

Mobile tracking firm M:Metrics has determined from data collected in the three-month period that ended in July that ringtones -- by far the most popular form of mobile content -- are bought by only about 10 percent of the total user base.

In addition, <2 percent have bought games, 3.5 percent subscribed to a ringtone service or downloaded a wallpaper image, 0.4 percent watched paid video and0.2 percent downloaded a full song.

With technological evolution is a growing perception that the industry must develop a better way of selling all this product.

... The biggest concern is that each type of mobile service -- ringtones, games, video -- is sold separately. Consumers who buy a ringtone of a given artist, for example, may have no idea that the same artist may have a mobile game for sale or that the artist's music video is available for download.

emily | 9:52 AM | Reports and Studies |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2006/09/013490.htm