Interest in mobile music downloads wanes

According to the The Financial Times, "interest in downloading music to mobile phones has begun to stall, raising questions about consumers’ appetite for one of the perceived selling points of 3G mobile phones.

"A survey of 3,000 consumers by Entertainment Media Research, in association with Olswang, the law firm, puts a cloud over the music industry’s hopes that music for mobile phones will be an important source of growth.

The survey found that just 11 per cent of consumers were already paying for music downloads on their mobile: only half the level that expressed interest in downloading in a similar survey a year ago.

... The study found that the mobile industry had succeeded in attracting “early adopters” to the technology, but a “second wave” of consumers was unconvinced with 44 per cent saying they were not interested in downloads and 36 per cent preferring to download over their home computer."

... Keith Jopling, director of strategic research and analysis for the IFPI, said: “Mobile music has a number of attractive key drivers, but also some barriers to overcome.”

emily | 9:30 AM | Reports and Studies |
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