September 4, 2006
Major labels embrace mobile technology, beyond ringtones
The music industry, searching for ever-expanding ways to promote acts and generate new revenue streams, is getting increasingly creative in its use of mobile technology, reports Reuters. "With ringtones now a well-established product, record labels are turning to mobile games and video.
Warner Music Group recently introduced its first mobile videogame on T-Mobile and Verizon Wireless. The car-racing game features the likeness, voice and music of hip-hop sensation T.I.
... Meanwhile, Capitol Records is supporting the debut album by Dave Navarro's new band the Panic Channel with a first-of-its-kind mobile-TV promotion in conjunction with Sprint and GoTV. For the next three months, GoTV will air free behind-the-scenes footage, exclusive interviews and performances of the band. They will be refreshed every two weeks.
... It's becoming popular and sort of a cachet to have a mobile presence, and that extends outside of ringtones," Hudson Entertainment COO Mike Samachisa says".
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