August 30, 2006

Flash Mob Cell Phone Symphony - in a Bookstore

cell29.jpg Sixty cell phone ringtones, going off simultaneously in a bookstore bag check. New York February 2006. View video here

"News traveled to employees in other parts of the store. At one point an announcement was made over the loudspeaker, "Attention Strand customers: your phones are going off at the bag check."

The working theory after the first two rings was that one phone was going off first and then triggering the other phones. I think some thought that the "triggering" phone was defective and the whole thing was a coincidence, and others thought that the guilty phone was specifically modified to make others ring. Either way, it was agreed that if they could find the phone that rang first and shut it off, the rest would stop as well.

[Improv Everywhere via digg]