Identify the Key Forces that will Shape the New Ringtone Industry

Research and Marketshas announced the addition of Ringtones: Past, Present and Future Volume 2 to their offering. [via Business Wire]

It is a time change for the ringtone industry. The replacement of polyphonic ringtones with real music ringtones amounts to far more than a format replacement cycle: because record labels have now arrived in the market, the very structure and operation of the ringtone industry is seeing dramatic chang.

Presented in two separate volumes, this report is focused on identifying and analysing the key forces that will shape the new ringtone industry and define the winners and losers.

Summary

Chaku-uta Full: Europe and the U.S. have missed the boat

The phenomenal success of full-length song downloads to mobile in Japan is unlikely to be repeated in Europe and the U.S. mainly because of the different development trajectories that have been taken by the Internet which in Japan is mainly accessed using mobile phones while in the U.S. and Europe, consumers understand that the Internet is accessed using PCs.

While European and U.S. markets will find success in adding music player features to mobile phones these will be used mainly to transfer songs from the PC to the device, rather than to buy music from an operator-branded mobile or online music store.

For more information visit http://www.researchandmarkets.com/reports/c41204

emily | 11:24 AM | Reports and Studies |
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