August 24, 2006

44% of music phones owners have never transferred music files to their phone

mphonese.gif 44% of consumers that own mobile phones capable of playing music have never transferred music files to their phone, according to research from US firm IIn-Stat, reports NMA.

"The survey of 1,000 US mobile users found 14.2% of users to be early adopters of mobile video. However the research house found that although, based on three years of mobile media surveys, video use was increasing, it was not rising as quickly as interest in mobile music.

"Streaming music, which could be marketed like satellite radio, holds the most interest of all mobile multimedia for consumers, and may be easier to deliver than video," said In-Stat analyst David Chamberlain."

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