Visual Radio Finally Launches with O2 and Virgin Radio

Two radio stations in the UK, Virgin Radio in London, and GWR FM in Bristol will be launching support for Visual Radio, reports Digital-Lifestyles.info.

James Parton, Head of Music, TV and Radio products at O2 comments, "The in-built radios in many of our handsets have always been popular with people who are always on the move, but now visual radio lets you really interact whether that is with the actual DJ themselves or downloading ringtones of your favourite songs over the O2 network."

Visual Radio (VR) is a traditional radio broadcast, backed up and accompanied with information, photographs and graphics displayed on a compatible mobile phone. Handset owners can see immediately what track their favourite radio station is playing and explore more information about the artists, or see what's coming up next. You can all see the potential for album promotions, competitions and quizzes – and advertising. The service can also be used to sell ringtones and logos – other micropayment-sized virtual goods popular with network operators.

emily | 5:59 PM | Radio Phones |
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