August 11, 2006
The Aura of Porsche in a ringtone
During the summer, communication agency DDB, urban furniture company JCDecaux, and Alterwave specialized in marketing via Bluetooth, have set up the first mupy (standalone advertising panel) allowing the free download of a ringtone, specially recorded for the fans of Porsche cars, reveals PR.com
People passing by the poster within a range of 10 meters are invited to take away in their mobile phone a bit of the aura of the Porsche Cayman S, caught into a ringtone recording the 6 cylinders engine into an acceleration phase.
The interactive mupy is installed in Knokke-le-Zoute in Belgium, where fans of quality cars are numerous. Besides the poster, the Porsche Cayman S is exhibited behind a glass cover, just as collection scaled models.
Other engine tones:
-- Ford Mustang rocks your phone - Ford rolled out a new, well, treat for Mustang fans today - cell phone ringtones. One of the available ringtones is "The Star Spangled Banner," played with Mustang exhaust tones.
- FX and G Sedan and Coupe ringtones - The ringtones will allow all Infiniti enthusiasts to experience the engine roars of both the FX and G Sedan and Coupe whenever they receive a call or message
-- LG's Sports Car Mobile Phone with Vroom Vroom Ringtone - the LG M4300 shaped like a car, has an interesting (and obvious) featured missed out by most; it comes with a "car starting engine ringtone, to give users more speedy vibe".
-- Aston Martin engine as a ring tone - A limited edition of Aston Martin and Motorola co-branded handsets, the Motorola V600, are being made. They will be branded with the Aston Martin logo and feature the sound of an Aston Martin engine as a ring tone".
-- Formula 1 engine ringtone - Siemens, who has partnered with the Formula 1 racing series since 1998, will premiere official Grand Prix cell phones in Barcelona. Available as a limited edition, the two new models (S55 S and C55 C) will be configured with distinctive Formula 1 motifs, the F1 logo as a screensaver, and engine-sound ringtones. (2003)
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