Dial '30303' for Artist-Related Mobile Content

The ECommerce Times reports that Universal Music Group and mobile software developer Motricity have joined forces to create "30303," a new multimedia service that will allow users to access music, mastertones, photos and other content simply by texting artist-related keywords to 30303 from their cell phones.

"UMG will promote the 30303 shortcode -- which will enable Cingular, Sprint and T-Mobile subscribers to purchase recordings by such popular artists as Mary J. Blige, The Killers and Busta Rhymes, along with related content -- through various marketing venues, including CD cases, print, television and radio advertisements, and artist Web sites."

emily | 7:27 PM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2006/08/013159.htm

Tweet