August 8, 2006
Polyphonic Ringtone Sales Collapse
Realtones account for more than three-fourths of consumer spending on music ringtones to personalize their phones, according to Telephia, reports Cellular News.
"The research firm's latest quarterly Mobile Ringtone Report shows that mono and polyphonic ringtones now account for only 12% of consumer spending on music personalization products, down from nearly 30% in Q3 2005.
Ringback tones, which were launched in late 2004, now account for 11.5% of consumer spending in this category, an increase of almost 50% since last year.
According to Telephia, the number of mobile consumers purchasing a ringtone increased to more than 24.6 million in Q2 2006. While the overall market is growing, mono and polyphonic ringtones are losing market share to realtones and ringback tones."
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