June 27, 2006
Coke slots in extras to new machines
Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers, reports MSNBC.
"The trials of the "Cokefridge," which have been under way in Germany over the past three months, come amid rising concern by governments over the way companies are using new technology to market sugary and salty food and drinks to children."
... The Cokefridge machine, on display at the CIES world food business conference in Paris last week, has an interactive screen that runs advertisements, and allows users to obtain free photos, games, logos and ringtones after they have bought a drink."
... Consumers can use a "Coke Cam" to take a photo of themselves in a frame that contains a Coke logo, and send the photo to an e-mail address or to a mobile phone. They can also interact with a website, www.cokefridge.de.
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