Ringback tones help corporates bond with customers

Companies in India have caught on to ringback tones are are incorporating their signature tone son their employees handsets, according to The Times of India.

"The tone is mostly an ad jingle which has worked so well for the company that it wants to be identified with it.

Sanjay Tikotekar, jt GM, ICICI Bank, says, "The mobile phone is an important device through which the customer interacts with the bank. We felt that by introducing this jingle as a standard ringback tone, we could reiterate commitment to our customers."

Says Naveen Chopra, chief marketing officer, Hutch,"If you are contacting a corporate executive and hear the company tone, you know immediately that you've dialled the right number."

Also, a standardised ringback tone is seen as building affinity inside an organisation. Adds Sanjay Kapoor, jt president, mobility, Bharti Airtel, "Our research has shown that a corporate executive gets a minimum of 30 calls everyday. When both employees and customers hear the same tone, it goes a long way in reinforcing brand identity." .

Relaled in corporate way, and one of my favorite stories:

-- Company song a smash hit on the charts - The corporate song of a Japanese demolition firm, Nihon Break Kogyo, broke into 22nd place of the nation's most influential music charts in December 2003.

emily | 12:17 PM | Ringback Tones |
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