New acts building a fan base try to phone it in

The G.R.iT. Boys -- a hip-hop group developed and promoted by superstar Paul Wall are looking to rise above the crowded music scene of their native Houston, by agreeing to be the subject of a reality series called "NEXXT," filmed exclusively for distribution over mobile phones.

... "The G.R.i.T Boys are not alone. Many other artists are embracing ringtones as a way to connect with fans and perhaps build an audience. Several ringtone providers, software developers and even wireless carriers have begun offering unsigned acts an avenue to create and sell their own ringtones".

[via Reuters]

emily | 1:59 PM | News, Buzz |
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