MSN to promote Sony Ericsson's Walkman phone

According to NMA, MSN has signed a two-month deal with Sony Ericsson to promote their latest Walkman phone, the W810i, using a 'virtual buddy' gig guide on MSN Messenger.

"MSN Messenger users can download the 'buddy' to their existing contacts list where it will provide up to date information on all the latest gigs, club nights and shows in the user's chosen area.

Users can state the type of music they're interested in and the area they live in and the virtual MSN Messenger buddy will reply with the required listings.

The campaign, which goes live on 27 May, will be supported by Sony Ericsson ad placements on the MSN Today page, in MSN Entertainment, MSN Hotmail and MSN Messenger.

emily | 4:37 PM | Marketing |
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