May 18, 2006

Ringtones as a "gift with purchase"

logoSONY_BMG_MUSIC_ENTERTAINMENT_(GERMANY)_GMBHDE.gif Sony Europe’s Recording Media & Energy division has announced that customers can download five different ringtones from the Sony BMG music catalogue free with every purchase of a 512MB Somny Memory Stick Micro M2

Customers choose from a list of 24 most-wanted ringtones which they download to personalise their mobile phone to suit their mood.

The ultra-small ‘ M2 memory card, enables users to store mobile content such as ringtones, pictures and music videos on compact, multifunctional devices.

To receive their five free ringtones, customers simply need to activate their mobile phone’s WAP connection and then enter their unique promotional code on the Sony BMG Music Entertainment official website . Once complete, Sony will send an SMS to allow the user to download the selected ringtones.

[Press release]

emily | 7:37 AM | Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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