May 13, 2006
Cellphones Supplant Radio in Promoting New Music
The first album from punk-pop band Yellow Card became a hit through conventional radio and CD sales. But the group only broke into the big time when it launched songs from its second album exclusively on a new stage: the cellphone. The Washington Post reports.
..."The cellphone business is retuning the music business. As radio's power to create big stars fades, artists and music labels increasingly look at cellphones as a new way of distributing and promoting music.
It's not merely about the 20-second clips called ringtones and ring-back tones, which have blossomed into a huge business generating more than $12 billion globally last year, according to the Yankee Group. The focus now runs to the heart of the music market: full-song downloads, music videos and a host of other music promotions around rock concerts, behind-the-scenes interviews and sneak peaks into future releases".
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