China ringback tones fad rings up big bucks

According to Reuters, "ringback tones -- the sound a caller hears in the seconds they wait for another person to answer -- is big business in China".

" China Mobile, t said in March that "new" businesses, consisting of data and content, grew 59 percent and accounted for a fifth of revenue in 2005, versus 15.5 percent in 2004.

Within that total, ringback tone revenue was one of the fastest-growing segments, quadrupling to 3.42 billion yuan ($427 million) in 2005 from just 848 million yuan the previous year."

emily | 8:16 AM | Ringback Tones |
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