Bacardi B Live Radio available via cell phones

Beverage giant Bacardi has unveiled plans for a worldwide Internet radio station called Bacardi B Live Radio that will be available online and via mobile phones, reports Reuters.

"The station will primarily stream dance music -- with exclusive mixes provided by popular DJs -- and live streams from Bacardi-sponsored concerts and events.

The music industry is jumping at the chance to participate as the sponsoring brands not only bankroll the creation of new services that more widely distribute music and expose artists, but also pay labels licensing fees to access content.

Bacardi is spending as much as $40 million to fund the online and mobile radio station."

emily | 4:55 PM | Marketing |
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