April 10, 2006
Robbie Williams mobile phone
To coincide with the start of his latest tour, Robbie Williams has teamed up with Sony Ericcson and T-Mobile to launch the Robbie Williams special edition W300i handset, reports Pocket-lint.
It is the first time an artist has been directly involved in the design of a phone and is also the first pre-pay Walkman handset launched in the UK.
The clamshell handset will pre-loaded with a range of previously unreleased content - including a "live" video clip, wallpapers and the opening song from his concert. A Robbie Williams logo is embossed on the back cover, and two additional Robbie Williams skins personalise the phone. Fans will have direct access to the WAP site of RobbieWilliams.com on their phone and will see a Robbie Williams video clip when they start and shut down the handset. The Special Edition W300 will be available in all of T-Mobile European markets in June.
In addition, the signature phone will feature a standard Robbie Williams ringtone and a live Robbie Williams sound-byte for the SMS tone.
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