New hopes for soaps

As the days of watching soaps in the traditional sense are long gone, writes Variety, "daytime content is migrating to different platforms as has product found in primetime and other dayparts. From soaps to talkshows to children's programming, it's all about finding the best ways to maximize content.

... "We're going out of our way to let people know what's happening right now on their shows and what's coming up next week, said ABC Daytime president Brian Frons. Also, now they can have musical ringtones and characters' voices from their soaps. The new media stuff, in terms of daytime, has been like the bonus material you find on a DVD. It augments the action and rewards the viewer."

emily | 12:49 PM | News, Buzz |
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