March 15, 2006
Israeli election ringtones make a splash
Cellcom, the mobile operator, said that Shas, the small, right-wing, ultra-Orthodox party's ringtone garnered 30 percent of the 3,000 downloads requested since the company made the ringtones available on its Web site last week, according to PhysOrg.com.
"During election season, the Israeli government grants equal television air time to each party running for seats in the country's parliament, the Knesset. The commercials invariably feature jingles, which Cellcom made available as downloadable ringtones.
The win wasn't a total surprise to Cellcom. A musical version of an ultra-Orthodox prayer had already proven a popular ringtone download for the company, the news site said.
Second place in the ringtone race went to Meretz, Shas' polar opposite on the political spectrum. "
More on Political Ringtones in Ringtonia.com.
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