Sony BMG Declares War On Ringtone ‘Theft’

There’s a case in front of the Advertising Standards Authority in South Africa between Sony BMG and iTouch over the use of the phrase “truetone” in adverts for ringtones that are recordings of cover bands performing songs, reports Moco News. "Well, it’s actually in the appeal phase at the moment, with judgement due to be handed down in 7-10 days."

... James Pearce points out that "the main problem is that when realtones/truetones were introduced the name was intended to convey the style of recording as different from monophonic and polyphonic ringtones, not to make a claim about whether or not the song is by the “original” artist."

emily | 8:00 AM | |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2006/02/011482.htm