February 8, 2006
O2 to launch 'radio with pictures'
O2 has pledged to become the first mobile phone network to bring Nokia's 'visual radio' technology to UK consumers, courtesy of a tie-in with the Virgin Radio station. It's a "completely new kind of radio experience", apparently, according to The Register.
"According to O2, it's all about providing "interactive mobile content" relating to the song or show they're listening to.
The service goes live next month with Virgin as the first station, though others will be added in the near future, O2 said. Punters will need a Nokia handset, of course, with an FM radio receiver to pick up the broadcasts. The "interactive mobile content" is delivered across the cellular network, synchronised with the show currently on air."
Nokia launched visual radio more than two years ago."
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