January 28, 2006
Music marketing gets digital tune-up
Reuters has a good overview of the marketing of music in today's world.
"Before the dawn of the digital age, music marketing and promotion used to be all about getting played on radio and MTV and scoring good reviews. But the game has changed dramatically as fans turn increasingly to the Web and digital and mobile music services.
... Various artists have also struck deals with Internet and mobile-telephone companies who have become partners in an album's release in exchange for the rights to sell audio and visual downloads of songs.
... Music insiders say wireless companies are particularly keen to put marketing dollars behind hot music acts. As the price of phone calls continues to decline, wireless providers are looking for new sources of revenue by selling data and premium services like music downloads and musical ringtones.
... After years of supplying videos free of charge to MTV and other outlets, record labels are now getting revenues for videos from Internet, cable, satellite and wireless services."
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