January 26, 2006
Endtones and Hang-up Tones
Here's something new: Endtones or disconnect tones "to enhance the user experience when a wireless connection is completed. "
Endtone disconnect tones are marketed and sold like ring tones. Whereas ring tones signify incoming calls, endtone notify wireless device users that voice and data connections are terminated. Endtone disconnect tones include "hang-up tones" and "drop tones."
Users hear endtone disconnect tones when individuals hang up (hang-up tones) and when connections are accidentally dropped (drop tones).
According to Zeeshan Zaid, Vice President, Digital Business Operations, RCA Music Group, "Endtone is a a promising opportunity for exposing and selling music... We’ve seen great results with ringtones and we hope to see great returns with Endtone.”
[via mpocket]
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