January 24, 2006

The UK Teenage Ringtone Market

Teenagers will spend an average of £4,320 ($7'700) on ringtones over the next fifteen years, according to new research from Xingtone.co.uk, reports .50Connect.

... "Girls are the ones most hooked by the craze, with 85 per cent of those surveyed saying that they download ringtones regularly. Surprisingly only 60 per cent of boys are taking advantage of the technology.

... "Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation. "

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