Personalized celebrity ringback tones all the rage in Bollywood

Personalized celebrity ringback tones are the latest rage in India, according to Sify.com, who gives us a look at what's playing on the phones of the country's favorite celebs.

"Bipasha Basu gives new meaning to the term wacky. Call her up and you will be greeted by her own voice, frantically searching for her phone. And she asking everyone from her Mom to her dog Poshto where her phone is.

... Apart from dialogues, it is common practice for Bollywood celebrities to have the songs of their latest projects as their ring back tones. Last year, when Tanushree Dutta hit the scene, she had two releases lined up back to back.

emily | 5:51 PM | Ringback Tones |
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