January 17, 2006
Stephen King promotes "Cell" with his own voice tone
To promote Stephen King's new novel entitled Cell and launching January 24, Scribner imprint has devised an elaborate Web- and cellphone-based marketing campaign which includes ringtones of King's voice . The WSJ reports.
"Scribner will give Mr. King's fans the opportunity to buy ring tones of his voice, saying:
"Beware, the next call you take may be your last" or "It's OK, it's a 'Normie' calling"
Selling ring tones is a popular avenue for making money in the music industry. It hasn't previously been tried in the book business because the idea of a novelist's voice droning from your mobile wouldn't seem to have much mainstream appeal. Mr. King, however, is one of the few writers with enough of a following to give him a shot at making it a viable enterprise."
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2006/01/011208.htm