Crazy Frog Ringtone Co Spent £45M On Ads In 05

Jamster, the creator of the Crazy Frog ringtone, spent GBP45 million on advertising in the U.K. in 2005, largely on traditional media such as television and newspapers, writes TMC net.

The figure was far greater than the advertising spend of big retailers including Marks & Spencer PLC and Asda Group Ltd.

Jamster's advertising outlay increased more than threefold in 2005, lifting it from 167th place in the league of advertisers in the U.K. in 2004, when it spent GBP14.7 million, to 22nd by mid-December 2005.

Regine | 5:33 PM | |
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