Eminem CD release includes ringtone store

The mobile music campaign created for the release of Eminem's greatest hits CD, "Curtain Call," by Interscope Records and Universal Music Mobile marks the first time UMM has offered digital initiatives such as "gifting" ringtones and launched a global ringtone store for a release, writes DETnews.

The application allows users to send mastertones to a friend by visiting www.eminem.com/mobile or by text messaging a code. The Web site features mobile products such as mastertones, wallpapers and exclusive voicetones.

Regine | 6:02 PM | Real Music |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/12/011017.htm