EMI launches mobile music portal

Record label EMI ids using mobile software firm Bango's 'browse and buy' technology to power is its UK mobile music portal. Netimperative reports.

"Mobile users can visit wap.the-raft.com or text 'GO RAFT' to 85080 (free text from all UK networks) to browse a range of official, artist approved content tailored for mobile.

Users anywhere in the world pay for EMI music and ringtones on their phone bill, by credit/debit card or by PayPal.

The site will be promoted via the music community website www.the-raft.com, by mailshot to over 300,000 subscribers, to The Raft online and by search and banner advertising."

emily | 12:58 PM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/12/010947.htm