December 12, 2005
The Tampax ringtone
P&G giving away a ringtone to promote its Tampax brand, reports Adverblog.
"According to New Media Age (sub. req., Tampax is running an on-pack promotion driving girls to this website where they can create their own personalized ringtones and share them with other site visitors.
To send your personalised ringtone to your mobile you'll need a unique code found on promotional packs of Tampax Compak."
To be honest, this does not appeal to me as a woman. The music is not pretty or familiar and making your own ringtone is too geeky. Can you imagine someone asking you where you got that ringtone? and actually having to answer, "from tampax".
A mood approach would have been more clever. Ringtones to relieve the blues that often are part of this medieval deal that comes with womanhood. Anyway, that's my two cents worth.
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